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  Hronis grapes get a spotlight and warm
  Hollywood welcome at San Gennaro Feast L.A.

         Notable Southern California exposure for Hronis sponsorship

Jimmy Kimmel, TV host, and comedian Adam Carolla, received
special “thank you” chalices, complete with Hronis Ranch table grapes,
presented to them on stage for their promotion and participation in the
Feast L.A. Prima Notte event. (Rice Agency photo for Hronis, Inc.)


Surrounded by Hronis grapes, KTLA Chanel 5 reporter Allie McKay
interviews TV talk-show host Jimmy Kimmel to promote the San
Gennnaro Feast L.A. in one of many early-morning news segments.
(Hronis, Inc. photo by Nick Hronis)



THANKS IN PART to the magic of Hollywood, Hronis Ranch brand table grapes got a strong supporting role in the 10th annual San Gennaro Foundation Feast of L.A., a three-plus day Hollywood event to raise money for Southern California charities and organizations.

As a major sponsors, Hronis grapes and company signage received major media coverage in California’s Southland during the Sept. 2012 event.  Star-power included the likes of TV personality Jimmy Kimmel, comedian Adam Carolla, co-hosts for the event, and guests such as Joe Mantegna, Andy Garcia and Robert Davi, actor and singer/performer introducing his new album.

With Italian culture and culinary skills showcased at every turn, the Feast L.A. was founded explicitly to raise funds for Southern California food outreach, at-risk youth programs, families in need, shelter and housing, scholarships and education and, of course, Italian culture. 

Highlights for the Hronis, Inc., brand, Hronis Ranch, included multiple special Southland TV promotions for the event, especially Allie McKay’s KTLA Ch. 5 morning news interviews with talk-show celebrity Jimmy Kimmel in the Hronis booth with table grapes and signage visible. 

During the Thursday night Prima Notte VIP launch event, Kimmel and co-host Adam Carolla received an on-stage “thank you” from the Foundation for their untiring efforts in promoting the gala and handling the successful Prima Notte night auction.  The gift, an engraved “Cup Runneth Over” chalice, was filled with Hronis Ranch table grapes.  Visitors to the evening gala and the three-day Feast L.A, were treated to Hronis’ premium red, black and green table grapes.

The event was held in a large area just behind Jimmy Kimmel Live! studio in Hollywood and the ABC Jimmy Kimmel Live! Show, aired on th night of the Prima Notte gala, featured clips from live performances by Daryl Hall and other features of the festival.

Maggie Lane, Hronis, Inc. public relations representative, was included in a number of elements of the Prima Notte evening, including guest shots with attending stars, including actor/singer Robert Davi who showcased his early operatic training in a performance of songs from his new album “Davi Sings Sinatra” with the Pat Longo Orchestra.

Pete Hronis, Hronis, Inc. vice president of sales/marketing, said the event was well worth the investment, “not only for the excellent brand visibility, but because the company was able to help so many different needs in Southern California.” 

This year was the 10th annual event and reports indicate attendance and donations excelled expectations, according to San Gennaro Foundation Executive Director Ann Potenza.  Progressively stronger in both attendance and donations, Ms. Potenza explained that in the first nine years of the event, the foundation raised $750,000 and supported 35 separate area charities and organizations. 

“With the economy the way it is, we weren’t sure how attendance or donations would be, but with the beautiful weather, publicity and draw of the show, itself, I think we have surpassed our expectations,” she said.  By all accounts, so far, it looks as though this year they have raised $250,000 and attendance reached approximately 50,000.

Feast of L.A. was created in keeping with the spirit of the nearly century old New York Feast of San Gennaro, an annual celebration of Italian culture.

To find out more about the San Gennaro Foundation, its history and the next Feast of San Gennaro Los Angeles, visit their web site: http://www.feastofla.org/


Hronis public relations representative, Maggie Lane, shared a few moments with numerous stars and dignitaries during Prima Notte.

ABOVE, LEFT, Daryl Hall provided guests with a rocking concert. Parts of his performance aired on that night's Jimmy Kimmel Live! television show.

ABOVE, RIGHT, Maggie spends time with singer/actor Robert Davi following his live concert of classic Sinatra songs.

BELOW, LEFT, she shares a moment with actor Andy Garcia.

BELOW, RIGHT, actor Joe Mantegna poses with Maggie after Daryl Hall’s performance at the Prima Notte gala.
(Rice Agency photos)



San Gennaro Foundation Executive Director Ann Potenza, TV talk show
host Jimmy Kimmel spend a moment with Hronis, Inc., representative
Nick Hronis during the San Gennaro Prima Notte gala.
(Rice Agency photo)



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